In an attempt to penetrate tier-2/3 cities, Flipkart launched its app for hypervalue customers called ‘Shopsy’ in 2021. It primarily focuses on small woman entreprenuers and helps them buy and re-sell. During my internship, I worked on Shopsy to help the business acquire more women customers.
Shopsy, by Flipkart, aims to provide opportunities to enterprising Indians to start their own business through re-selling. It offers products across Fashion, Beauty, Mobiles and Home.
Though the targeted users were not anticipated to be primarily women, they constituted a large majority. However, their conversion rate was poor.
My work during the internship was to use design and research to boost up this conversion rate.
To begin with, I understood Shopsy, N200M users, hypervalue customers, participated in UXR sessions, took notes and deduced insights.
Next, I tried to relate the given business problem to user problems based on the research. I condensed everything to personas, journey maps and HMWs.
To understand the market, I downloaded and studied competitor apps like Meesho, Urbanic, LimeRoad, Amazon, Banggood, etc. and how apps like Zomato, Swiggy, Myntra, etc. solved on similar HMWs as my project's.
Next, I got to thinking for solutions that could solve the user problems keeping in check with the business. I got feedback from the Design team and Product Managers.
Lastly, I got to wireframing and designing the solutions in sync with the Shopsy Design System.
During my internship, I got to work on a real project. I learned how to solve business problems by converting them to user problems and moving back and forth, to benefit the business as well as the users. I learnt collaboration and the value of feedback.
It was a long project to be completed in 2 months, and this is where I understood the importance of prioritizing parts in the process, to ask the right questions and also, ask for help.
