Hello,
I am Kritika

I'm a Civil engineering undergraduate from IIT Guwahati with a minor in Product Design.
Having been a creative person at crossroads with technology, my output has always been Design;
be it the flow in a presentation, optimizing everyday chores or building structures.


I have the zeal to make things work better between a product and its user.
I believe in having an emotional user-product relationship for a stronger connection and
am interested in experience design, behaviour and marketing.


Discovering Problems. Understanding Users. Mapping Journeys. Exploring Opportunities. Benchmarking. Solving. Designing. Feedback. Usability Testing. Iterating. Feedback.

PRODUCT DESIGN

Flipkart launched 'Shopsy', an app for hypervalue customers in 2021, which primarily focuses on small woman entreprenuers and help them buy and re-sell. During my internship, I worked on Shopsy to help the business acquire more women customers.

UX | SERVICE DESIGN

Poppy is a sustainable PSS offering sanitary napkins on subscription and ensuring a responsible disposal of the soiled napkins. It addresses the environmental impact of menstrual waste along with the dogmas, inconvenience and shame related to menstruation.

UX | REDESIGN

WhatsApp is the most used mobile messaging app in the world, having 2 billion active users, who send an average of 50 messages everyday. The goal of this Case Study was to add a few new features to WhatsApp based on the problems that users face.

UI/UX | COPYWRITING

Moosic.com is a website that allows users to sync their accounts on various music platforms like Spotify, YouTube Music, SoundCloud, etc. and curate mixed playlists, along with offering new music with over 20+ genres and live world radio.

GRAPHIC DESIGN | COPYWRITING

A collection of zany extempore on 1080 x 1080 canvasses, where I make mistakes with pride as my appreciation for puns can not be veiled for long.